If PR has become the very last thing on your to-do list, I think I know why. It's because you're frustrated.

I’m a former newspaper editor with almost 20 years of experience, and I still get frustrated by the media. Just today, I learned a press release I'd sent to promote one thing was cannibalized and used for a story that didn't even mention its original subject. FRUSTRATED doesn't even begin to cover what I was feeling.

However, I also opened up a daily newspaper today to find a story I pitched sitting front and center, with photos and wonderful detail about the event. PR isn't a "sure thing," but one good placement is worth its weight in gold! I can't guarantee you'll see your business on the front page, but I can help you improve the odds of that happening.

I've written a book that shares just about everything I know about marketing and PR.Worth Every Penny comes in a neat, electronic package you can download to your computer, and this book reads like the coaching sessions I've had with my small business and solo entrepreneur clients.

For instance, you'll learn what drives newspaper editors nuts, and how best to create the kind of first impression that will get you noticed. (P.S. It won’t cost you a dime.) Did you know there's a kind of "etiquette" you should use when submitting a press release? Cross a certain line, your mail will end up in the editor's trash, guaranteed.

Best of all, in addition to advice from a pro, you'll have examples of press releases, event notices and story pitches that have gotten results - including one release about a home-based business owner that got picked up in a daily newspaper, a local weekly and a monthly parenting magazine. Because the document is an Acrobat PDF, you can copy and paste anything that works for you - or that you can work into a polished, effective press release!

This e-book is being offered at an unbelieveable price, less than what I charge for an hour consultation, because I really believe in helping others succeed. I know how hard times can be in those first months of owning a business. In fact, I'm right there - trying to bootstrap while holding down a regular job. Some people might think my dirt cheap e-book isn't worth all that much, or that I'm undervaluing my work. After all, other authors are selling similar books for $49, $79, even $99!

I'm practically giving away this book for one reason, and one reason only: I know I can help.

In all honestly, Worth Every Penny will tell you some things you already know:

You are your own best cheerleader. You have to get comfortable promoting your business.

Now, you can hire someone to do PR. In fact, you might consider hiring me some day! But I honestly believe I can show you how to create effective promotions in just 30 minutes a day.

30 focused, determined, no-excuses minutes.

Have you got a half-hour to save hundreds of dollars in consulting fees and still get that way cool media placement? Of course you do. So let’s get started.