“Worth Every Penny discusses how business owners can obtain valuable media coverage. It offers background on how the media works, what makes a good story, examples of press releases and a glossary of PR terms. Every business has a story to tell. The ones that get told are the ones that actively pursue the media and tell it. This book should be given to all new business owners by the local chambers of commerce. Furthermore all college freshmen entering the PR field should read this book FIRST as it provides a very nice overview of the business and how it works.”
--- Scott Lorenz, President - Westwind Communications

Read an excerpt.